For business coaches and personal branding agencies
Lead magnets that convert
🧲
Build Educational Email Courses (EECs) to attract, educate, nurture your prospects
Building mindshare with educational email courses
Why being memorable is important for your business:
→ 80% of buyers create their 'Day-1 list' before doing ANY research
→ 90% will only choose coaches and agencies from that original list
→ If you're not already in their heads = 10% chance of winning
That's why being memorable matters.
Service-based EEC
5-day sequence
Why this works:
→ Builds trust before selling anything
→ Creates natural sales transitions
→ Warm the lead up to remember you
Offer-based EEC
5-day + FOMO sequence
Why this works:
→ Educates and leans into scarcity psychology
→ Creates exclusivity perception
→ Prompts emotional buying
Who am I?
Ghostwriter and millennial dog-dad 🐶
Hi, I'm Jevian Fernandez, but you can call me, 'Jev'. 👋
I have spent the last 5-years working on B2B marketing campaigns for global tech giants.I find researching content topics and ideas interesting, and love making it sound like you wrote it.
(Strange, I know, but I love the deception!)
In my spare time, I like taking long walks with Rupert 🐶, swinging kettlebells and playing role-play games.
For your curiosity
An EEC is not:
1. A newsletter (It can lead to one, but by itself, it is a high-intent educational sequence)
2. A build and forget content format (Most EECs stay relevant for 2-3 years, but they are easy to update)
3. Another nurture sequence (EECs position you as a problem solver, unlike other salesy-content formats)
Nurture and build trust
If you've got over 500 monthly website visitors, and booking less than 5 meetings/month, then you have a trust problem.
This is because you think, your offer is compelling; But in reality, your prospects don't care about the problem.
An EEC fixes this.
41:1 ROI
On average, for every $1 spent on an EEC, you earn $41 in revenue. This is because the format positions you as a problem solver.
Every email can be turned into 12 different content formats, to further drive your voice.
An EEC reader is 3X more likely to convert.
Stress-tested content magnets for
coaches and personal branding agencies
Stop sleeping on leads ⏰
Or message him here 👇
P.S. - AI could probably do all of this for you, but would you trust the outcome?